The Generation Sudy
An identity to last, for a generation of change and a study that defines a generation.
Details
An identity to last, for a generation of change and a study that defines a generation.
Client
The Generation Sudy
Deliverables
Co-design
Strategy
Brand design
In collaboration with Social Research Centre, and based on co-design with youth representatives, Mettlesome crafted a new brand identity and name based on the concept of a Generation's needs and contribution. The survey is now live with 70,000 students across the country participating to share their experiences for the coming decade.
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